Lady Gaga It

Love her or hate her, you have to admit that Lady Gaga is one of the most recognized brand personas. Why is that? Consistency. Lady Gaga is known for her outfits and out of the box interviews, so people consistently tune it to see what she will do next. They expect her to be unconventional and because of this she has become a phenomenon. The next time you work on a marketing project or a new ad campaign, remember that consistency is key. Create branding standards and stick with them. Choose fonts, colors, graphics, etc. and repeatedly use them in all marketing collateral. Lady Gaga is famous because she is consistent, wouldn't you want the same for your company?

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