In the world we live in today, we want everything to be easy and accessible. Disney tapped into that need with their Facebook app called Disney Tickets Together. Instead of coordinating a large group to buy tickets for the same show through texting, phone calls, etc., one person can buy a ticket, then prompt their friends to do the same. The app even shows the day and time the ticket was purchased for, alleviating what could be a messy scheduling dilemma.
Many have argued that social media takes away from the face-to-face interactions many of us had with our peers, but this new app from Disney uses social media as a tool to arrange social gatherings offline. The app already appears to be a big hit as Disney says that some people have purchased as many as 80 tickets.
Will you use it?
For the full NY Times article: http://www.nytimes.com/2010/06/02/business/media/02disney.html?ref=technology
