Volkswagen: It's a Boy!

I recently took a writing for the web class at the School of Visual Concepts in Seattle - http://www.svcseattle.com/ (Awesome class - very informative). During the class we discussed how Volkswagen ads always have great copy, but then someone mentioned their recent ad. Volkswagen, in an attempt to appeal to men, decided to make the tops of their Beetles less rounded. To announce their new design they created the ad pictured below. I'm not too keen on it. The copywriting doesn't say enough about why the car is different and the image looks like every other car ad. However, if you look at the copywriting in conjunction with the ad's picture, then the ad is really saying something. It looks like Volkswagen just gave birth to a baby boy. Congrats to them!